NYC · 109,975 verified drink prices · data through October 2026

See exactly how your drink prices compare
to nearby bars and restaurants.

The 5PM Barometer brings NYC bars and restaurants access to the data and insights that chains and major brands buy from enterprise platforms, at under 1% of the price.

Questions the 5PM Barometer answers:

Am I charging too much, or too little?
What should I charge for a new drink?
What is the bar across the street doing?
What do the happy hours around me look like?

Your menu is probably already on file, so it takes under a minute.

What you get

What you can do with the Barometer.

Every tool runs on real, current data from the bars and restaurants around you.

Cocktails$15.00vs $14.49in line

Draft beer$8.00vs $9.00slightly below

Wine by the glass$16.00vs $14.50slightly above

See where your prices stand.

Every drink on your menu, next to what the bars and restaurants around you charge, with a clear read on each one: in line, above or below.

Espresso martiniLook up

$16.00 typical · $14.00 to $18.00 · 41 establishments nearby

Price a new drink right.

Search any drink and see what it sells for nearby before you print the menu.

Margarita · yours $15.00

The Corner Bar0.1 mi+$2.00 · +13%

Ninth Ave Tap0.2 mi-$0.75 · -5%

Lucky's0.3 mieven

Track competitors' prices.

Pick your competitors and see their prices next to yours, drink by drink, with their full menus a click away.

Publish a happy hour12 of 30

Most commonMon–Fri 4–7

Typical discount on draft37%

Typical discount on cocktails39%

See every happy hour nearby.

See which establishments near you publish a happy hour, when it runs and how much they take off, so you can set yours with the numbers in hand.

Typical cocktail price by neighborhood

NoMad$19.50

Tribeca$19

Williamsburg$15.50

Bayside$12

Compare every neighborhood.

Prices for every neighborhood, drink type and cocktail across all five boroughs.

Guide visits, Thursday to Saturday

2p4p6p8pThuFriSat

See when demand peaks.

Time your specials and staffing to demand, by day and hour, with our own data from 297,000 visits to the 5PM NYC happy hour guide.

Example

Is your margarita priced right?

Say you charge $13 for a margarita in Williamsburg. Here is how that reads against the neighborhood, the borough and the city.

Your price$13is what you charge for a margarita in this example.

The neighborhood$15is the typical margarita in Williamsburg, across the 38 menus nearby that list one.

Where you rank9thcheapest of the 39 margaritas in the neighborhood, counting yours. Only 8 of the 38 menus nearby charge less.

The gap$2below the neighborhood. At $15 you would still be in line with it.

The same margarita, wider out

Williamsburg$1545% of cocktail menus serve oneCheapest $7Most expensive $24

Brooklyn$1542% of cocktail menus serve oneCheapest $7Most expensive $29.99

Manhattan$1643% of cocktail menus serve oneCheapest $5Most expensive $45

New York City$15.5044% of cocktail menus serve oneCheapest $5Most expensive $47

Margarita variations in Brooklyn

Classic$1577% of margarita menus serve oneCheapest $7Most expensive $29.99

Spicy$1423% of margarita menus serve oneCheapest $9Most expensive $18

Frozen$1520% of margarita menus serve oneCheapest $9Most expensive $21

Fruit flavors$1524% of margarita menus serve oneCheapest $7Most expensive $21

Mezcal$148% of margarita menus serve oneCheapest $12Most expensive $17

What is a price change worth to you?

Put in one drink. The neighborhood price is preset to the New York City median margarita, $15.50; change it to any price you know, then add your price, its cost and how many you sell a month.

Neighborhood price$ Your price$ Cost to make$ Sold per month

Typical prices from September 2026 menus, refreshed every month.

Your menu is probably already on file.

The product

Everything you need to price your menu.

Shown on a sample establishment. Type your own name at the top to understand where your prices sit.

Overview: Every drink category on your menu against the establishments around you, with a plain read on each.

Competitors: Every competitor nearby, their prices next to yours, and their full menus a click away.

Price Lookup: Any drink, what it goes for around you, and where your price sits.

Happy Hour: Which establishments nearby publish a happy hour, how large the discounts are, and how yours compares.

Pricing Tool: Put in a price, its cost and your volume, and see where it sits and what it earns against the going rate.

NYC Insights: Pricing across the whole city, by neighborhood, drink type and cocktail.

Overview. Every drink category on your menu against the establishments around you, with a plain read on each.

This is The Sample Bar, a made-up establishment with made-up prices. Type your own name above and every number on these screens becomes yours.

How it works

Set up in under a minute.

There is nothing to enter. Your menu is most likely on file already. If not, upload a photo or PDF of it and it is added to your profile in seconds.

Find your establishment

Search your name and pick it.

Your menu is probably already on file. Not listed? Add it with the address.

See where you stand

Your prices against nearby establishments.

It is compared the moment you select it. Need an update? Upload a photo or PDF of your menu.

Track what changes

Make informed pricing decisions.

Raise, hold or cut each price knowing where it sits. Prices refresh monthly; save competitors and see what moved.

Pricing

One price, everything included.

There are no tiers or add-ons, and extra locations are discounted.

$40a monthfor one bar or restaurant. Everything included, cancel any time.

$33a month, billed quarterly. Save 17%

$27a month, billed annually. Save 33%

$20a month for each additional location, up to 20$17 a month billed quarterly, $13 a month billed annually.

Cancel any time from your account page. There is no contract and no setup. Questions? data@5pm.nyc

Distributors, hospitality groups and data companies: email data@5pm.nyc to discuss a partnership or a data license.

The data

Where the numbers come from.

The data is a combination of proprietary data held by 5PM NYC and publicly available data. Every price is sourced directly from a menu or an owner submission.

2,664listings are in the 5PM NYC happy hour guide, and 1,133 of them carry a verified happy hour.

2,254establishments have full drink pricing on file.

109,975prices are on file, each tied to the establishment and the month it was recorded.

Monthlyevery price is refreshed, with owner corrections and uploads folded in.

Want the citywide picture? Read the Fall 2026 NYC Drink Pricing Report.

FAQ

Where do the prices come from?: From menus and from owners. Every price is tied to the bar or restaurant and to the month it was recorded, and the whole city is refreshed every month. No price is estimated.
Do I have to enter my own prices?: Usually not. 2,254 menus are already on file. If yours is missing, or the prices are old, drop a photo or PDF of your menu and it is read in a minute. You can also fix any line by hand.
How current are the prices?: Every price carries the month it was recorded, and the whole city is re-read every month. If your menu changed since, drop the new one in and your prices update in a minute.
Who is this for?: Owners, general managers and beverage directors of bars and restaurants in New York City. Groups with several locations get one account that covers all of them.
Can I cancel any time?: Yes, from your account page in one step, with no contract. Monthly charges are not refunded; a quarterly or annual plan is refunded in full if you cancel within 14 days of its first full charge.
Who makes the Barometer?: 5PM NYC, the company behind the 5PM NYC happy hour guide and The 5PM Barometer.

Signing you in

See exactly how your drink prices compare to nearby bars and restaurants.